The Successful Social Media Campaign Of Red Bull Essay

ANALYSIS OF THE SUCCESSFUL SOCIAL MEDIA CAMPAIGN OF RED BULL Successful ad campaigns are normally founded on deep psychological insights. Great brands combine meaningful and powerful inspirational messages to communicate to their audiences in ways that touch them. They also strive to ensure that their products and services are credible and trustworthy. During campaigns, messages delivered in a thought-provoking manner are likely to be shared virally by brand fans and this boosts the credibility and increases awareness of the product or service (Jost, Ledgerwood Hardin, 2008). A great campaign focuses on increasing good will and loyalty because it encourages purchase across other items within the brand umbrella. They resonate with the customer by ringing true and delivering an inspiring message. They also focus on communicating how the service or product is relevant to a customer’s life and how it impacts them positively , making them happier, more fulfilled and more productive (Jost, Ledgerwood Hardin, 2008). One legendary brand that was able to successfully creat one of the greatest marketing campaigns in history was the Red Bull energy drink by the Red Bull Company in Australia. At first, this brand avoided outdoor prints, television, and other digital ads. They instead used grassroots and experiential efforts by letting people try their product free of charge. It was one of the most celebrated human experiences across the globe (Jost, Ledgerwood Hardin, 2008).Show MoreRelatedRed Bull As Ideal Drink For Any Sport Activity1256 Words   |  6 Pages Red Bull is the most famous invigorating drink in the world.The Austrian company has been selling it for already twenty years. 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